UKG FleX
(Overview)
FleX was introduced as the platform powering the UKG Pro suite. The product launch was a strong market-facing message, highlighting its five core components. This was a high-priority initiative that required cross-functional support from web, social, PR, content, video, and design teams-building on early alignment with key stakeholders and maintaining its original scale and importance.
Client
Product Marketing Launch
Product launch and marketing initiative
Product launch and marketing initiative
Goal
Partner with Video, Web and Social to create engaging visuals for a New Product Launch.
Role
- Creative Direction
- Brand Identity
- Storyboarding
- Launch Campaign
Deliverables
- Logo Lockup
- Interactive ebook
- 30 second video spot