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ERG Sub Brand System

ERG Sub Brand System
(Overview)

Create a Sub Brand System for the Employee Resource Groups (ERGs) at UKG. The system needed to be flexible enough to accommodate the unique identities of each ERG while still maintaining a cohesive overall brand identity for the parent brand.

Client
UKG Employee Resource Groups
10 Groups focused on community building, education, and advocacy within the company
Goal
Create a flexible sub-brand system for the Employee Resource Groups (ERGs) at UKG that maintains a cohesive overall brand identity for the parent brand.
Role
  • Brand System
  • Guidelines
  • Rollout
Deliverables
  • Brand guidelines
  • Sub Identity system
  • Digital kit
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